The Marketing Agency for B2B Software and Technology Companies

Our job is to grow your business, period. We focus our efforts on marketing that combines thinking, doing and measuring to get you the best results.

We believe marketing works best when it’s based on a clear strategy that everyone agrees with. And when it’s a continuous program rather than a series of ad hoc tactics.

We've spent our careers in the world of software and technology and love to partner with passionate technology leaders.

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Drop us a line and we'll schedule a call to learn more about your needs.


We came from the world of software and technology and understand the dynamics and demands of a growing company. We've been successful building businesses from the ground up and executing major pivots. We believe that success is achieved through a strong strategic foundation, stakeholder alignment (especially sales and marketing) and stellar execution of your marketing campaigns.

Copyright 2020 Thaynes Group LLC

Content Marketing

Great content is the cornerstone of any B2B marketing program. We dig down to find your best stories, then package them up into compelling B2B content marketing programs that fill your pipeline with quality leads.

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Marketing Strategy

Your marketing strategy starts with your overall business strategy. We work with you to develop a clear understanding of your customers, business and market - then we leveraging this knowledge to create a strategic marketing plan.

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Our work with our clients typically focuses on one or more of these categories:

Branding & Design

Your brand is more than just a logo, it’s who you are and why you do what you do. We take a strategic approach to help you truly understand what you believe in and the reason your brand exists, then we help you bring it to life.

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Strategy is nothing without execution. We can build the infrastructure plus create, launch and manage your programs. Most importantly, we measure it all so you can understand what’s working and what not.

Marketing Programs

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We have experience with a lot of software, but these are the ones we consider ourselves experts in:


We provide both marketing strategy and execution for B2B organizations. With our fully staffed team of developers, designers, content writers, marketing strategists, and SEO/PPC specialists, we can deliver a full-service strategy to grow your business from all digital angles.

This includes capabilities for:

  • Automation and sales nurturing
  • Content marketing
  • Email marketing
  • Social media marketing
  • Advertising & PPC
  • Website Design & Development
  • Remarketing & Re-targeting
  • Reporting & Analytics
  • SEO - Organic search

B2B Marketing Capabilities



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10815 Ranch Rd 2222
Bldg 3B Ste.100-528
Austin, TX 78730